How to Create Content That People Actually Like

Creating content is easy, but creating content that people enjoy, engage with, and share takes a little more strategy. The good news? With a few simple steps, you can make content your audience actually loves.

Why It Matters

Content that resonates:

• Builds trust with your audience

• Increases engagement (likes, comments, shares)

• Helps your brand stand out online

If people like your content, they’re more likely to follow, buy, or recommend your brand.

Steps to Create Content People Actually Like

1. Know Your Audience: Understanding who you’re talking to is key. Ask yourself:

   • Who are they?

   • What do they care about?

   • What problems do they want solved?

2. Focus on Value:People engage with content that:

   • Educates: Tips, guides, how-tos

   • Entertains: Funny or relatable content

   • Inspires: Stories, motivation, or behind-the-scenes

3. Keep It Simple and Clear: Avoid complicated jargon. Use easy-to-read language and break information into small chunks.

4. Use Visuals: Images, videos, infographics, and graphics grab attention and make content more engaging.

5. Be Consistent: Post regularly and keep a consistent tone and style. Your audience will come to recognize and trust your brand.

6. Engage With Your Audience: Respond to comments, ask questions, and encourage discussion. Engagement builds relationships and shows you care.

7. Test and Learn: Not every post will be a hit. Track performance, see what works, and adjust your strategy.

Creating content people actually like isn’t about guessing, it’s about understanding your audience, delivering value, and staying consistent. With these steps, you’ll start creating content that grabs attention, keeps people coming back, and helps your brand grow.

For more information contact dareliz@darelizgiselle.com