What's the difference between Marketing, Public Relations and Advertising

1. Marketing

Marketing is the overall strategy a business uses to promote and sell products or services. It includes research, planning, and communication to reach the right audience.

• Goal: Drive sales and grow the business.

• Tools: Ads, social media campaigns, email marketing, SEO, promotions, events, and more.

• Example: A company researches its audience, creates a campaign, and posts social media ads to promote a new product.
  

2. Public Relations (PR)

Public Relations focuses on building and maintaining a positive image for a brand, company, or individual. It’s about reputation and relationships with the public and media.

• Goal: Create trust, credibility, and a favorable image.

• Tools: Press releases, media relations, events, influencer partnerships, and crisis management.

• Example: A company issues a press release about a charity initiative to show it supports the community.
  

3. Advertising

Advertising is a paid form of marketing communication used to promote products, services, or ideas. It’s usually controlled by the brand because you pay for placement.

• Goal: Drive awareness, interest, and sales.

• Tools: TV, radio, print, social media ads, Google Ads, banners, and sponsored content.

• Example: A brand runs a paid Instagram ad campaign for a new product.

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